To launch Jordan Brand at Rack Room Shoes, social wasn’t a supporting channel. It was the MVP. From our production assets, we developed a suite of short-form teaser and launch videos, motion graphics, and lifestyle photography built to carry the “Legends Raise Legends” idea across digital and social. Shoe-forward visuals and generational scenes balanced iconic brand equity with everyday relatability. Our team stayed involved from concept through launch, ensuring visual and verbal consistency from social feeds to store shelves.

The resulting work introduced Jordan Brand with authority, while also making the brand feel right at home at Rack Room Shoes.