When Rack Room Shoes secured Jordan Brand, they needed more than product shots. They needed a unique perspective. Under an accelerated timeline, we partnered with Unify to concept and produce “Legends Raise Legends,” a two-phase teaser and launch campaign that introduced Jordan Brand through a generational lens. Studio-driven teaser videos piqued curiosity by focusing on the iconic sneaker silhouette. On-location spots expanded the narrative into everyday family moments, bringing Jordan’s visual language to Rack Room’s audience.

Our team was involved in every step of creative, production, and post, delivering a set of cohesive final assets built for streaming, digital, and retail.

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"We’re thrilled with how this campaign came together—a true team win!! Huge shoutout to Tattoo for bringing it to life while staying authentic to both Rack Room Shoes and the Jordan Brand. The videos drove strong engagement, the in-store execution stood out, and our digital presence showed up in a big way. Couldn’t be happier with the results and really enjoyed working with the team on this project!"

- Dawn Heath, Director of Integrated Marketing, Rack Room Shoes