Dentsply Sirona World 2018 brought together cutting-edge education, technology, and entertainment for dental professionals at a premier industry event in Orlando. For the eighth consecutive year, Tattoo Content Studio led the creation of the opening session experience, building on previous success with a vibrant, evolved visual identity that carried across presentations, branding, and live entertainment moments.

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Our work spanned everything from event branding and animated content to a short film and large-scale screen visuals supporting headline talent like Katy Perry and Jim Gaffigan. Each element was tailored to enhance the live experience while staying true to the overall creative direction. The result was a dynamic, immersive production that balanced innovation, storytelling, and entertainment, culminating in a memorable, high-energy event from opening session to final celebration.