The Mountain Dew Green Label Sports campaign brought together skate shops across the country to tap into authentic street culture and connect with a younger audience. We leaned into the raw, energetic style of skate communities, blending 2D illustration with 3D animation to create bold, visually striking content that felt true to the brand’s edge and attitude.

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Designed as part of a broader influencer-driven initiative, the work focused on digital-first engagement across sports, art, and music. Our approach brought hand-drawn characters and gritty skate-inspired visuals to life, capturing the movement and personality of street skating while delivering a fresh, high-impact expression of the “Do the Dew” ethos.