Michelin launched a new line of wiper blades designed to improve visibility and safety in all weather conditions. Building on existing broadcast creative, we reimagined and extended the campaign by recreating legacy assets and enhancing key 3D elements to showcase evolving product innovations. The result reinforces Michelin’s message of “See Better, Drive Safer” across a refreshed, cohesive visual system.

‍

Our work involved re-timing, redesigning, and producing national broadcast spots while carefully matching the original campaign through detailed testing and side-by-side comparisons. The final content highlights advanced features like Smart Flex technology, beam blade construction, and aerodynamic design, demonstrating improved performance in rain, snow, and ice. The result is a technically precise and visually compelling extension of the Michelin brand.