Video Is A Very Powerful Medium.

With the rise of popularity and demand for video content in today’s marketing landscape, video is a compelling and necessary medium to stand out from your competition and engage with your audience. But, like any other part of your marketing, it needs to be on-brand.

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Video Branding Elements

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• The tone of the videos: For example, should they always be quite serious, or will you use humor?
• Use of language: What tone of voice reflects you best? How will you refer to people, products, and services consistently?
• Use of colors: These will probably be guided by your existing palette, but a new color can work well for a new initiative or service.
• Use of graphics: Cartoon-style animation or something more corporate?
• Use of your logo: When should it appear, and how prominent should it be?
• Use of typefaces: Again, this can come from existing guidelines, or you may need to adapt for the screen.
• Use of music and sound: Which sort of sound will fit with the way your brand already looks and feels?

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These are only a few important questions and comments that are important to maintain quality and consistency. The right message for the right audience is also central to the success of your branded content.

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